Collaborating with Jesse on this story was an absolute joy. Our goal was to highlight the timeless appeal and continued relevance of such an iconic streetwear and sports brand like Adidas. By blending thrifted vintage pieces with current collections, we aimed to showcase the evolution of the brand’s design over the years.
I love how the retro, muted browns and creams sit effortlessly alongside today’s bold, vibrant styles—an aesthetic conversation between past and present.
We shot on the streets, working with models who truly embodied the Adidas spirit: edgy, fresh, playful, and authentic. To keep the visuals raw and real, we opted out of using makeup artists or hair stylists, leaning into an unfiltered, in-the-moment look.



All Photography by Jesse Fine
www.jessefine.com
Represented by Supernova Creative Management, Cape Town, South Africa
+27 76 730 9066 / +27 79 877 5112
www.sncm.co.za
hello@sncm.co.za
Fashion Styling by Lory Myburgh
https://m.youtube.com/@lorimyburgh
Models
Natashler @tash.ler @bossmodelsa
Brad Biegnaar @bradbiegnaar @bossmodelsa
All fashion, a mix of thrifted and current Adidas styles @adidasza
We decided on a fun and youthful story that truly captures the spirit and energy of today’s youth.
The lens choice was inspired by the classic early 2000s skate vibes, giving it an authentic, nostalgic feel.
Lori Myburgh's street style fashion choices, and her mix of new and vintage pieces, made a lot of sense and created a unique aesthetic.
We used bold, complementary colors to really make it pop.
It was a fantastic day working with Lori and the team!



All Photography by Jesse Fine
www.jessefine.com
Represented by Supernova Creative Management, Cape Town, South Africa
+27 76 730 9066 / +27 79 877 5112
www.sncm.co.za
hello@sncm.co.za
Fashion Styling by Lory Myburgh
https://m.youtube.com/@lorimyburgh
Models
Natashler @tash.ler @bossmodelsa
Brad Biegnaar @bradbiegnaar @bossmodelsa
All fashion, a mix of thrifted and current Adidas styles @adidasza